{"id":2707,"date":"2019-09-13T12:41:00","date_gmt":"2019-09-13T04:41:00","guid":{"rendered":"https:\/\/addin.vc\/?p=2707"},"modified":"2022-12-28T12:42:42","modified_gmt":"2022-12-28T04:42:42","slug":"009-management-report","status":"publish","type":"post","link":"https:\/\/addin.vc\/us\/brandon-view\/009-management-report\/","title":{"rendered":"[\u5e03\u862d\u767b\u89c0\u9ede 009] \u900f\u904e\u7ba1\u7406\u5831\u8868\u4f86\u770b\u9818\u5148\u6307\u6a19\u8207\u843d\u5f8c\u6307\u6a19"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u9806\u8457\u4e0a\u9031\u00a0<a href=\"https:\/\/addin.vc\/vc101\/high-valuation-is-not-a-good-thing\/\" title=\"\">[VC 101] \u516c\u53f8\u662f\u5426\u4f30\u503c\u8d8a\u9ad8<\/a>\u8d8a\u597d\uff1f \u7684\u6587\u7ae0\uff0c\u6709\u4e9b\u5275\u696d\u8005\u4e5f\u90fd\u4f86\u8ddf\u6211\u8a0e\u8ad6\u300cTraction\u300d\u7684\u5b9a\u7fa9\u3002\u5728\u6587\u7ae0\u4e2d\u6211\u70ba\u4e86\u7c21\u5316\u4f86\u89e3\u91cb\uff0c\u6240\u4ee5\u9078\u64c7\u4e86\u4ee5\u71df\u6536\u4f86\u4ee3\u8868 Traction\uff0c\u4f46\u71df\u6536\u53ea\u662f Traction \u7684\u4e00\u7a2e\u8868\u793a\u65b9\u5f0f\uff0c\u5728 VC \u8a55\u4f30\u6848\u5b50\u7684\u6642\u5019\uff0c\u5c31\u6703\u4f9d\u7167 Startups \u6240\u8655\u7684\u4e0d\u540c\u7522\u696d\u3001\u968e\u6bb5\u8207\u5546\u696d\u6a21\u5f0f\uff0c\u627e\u51fa\u4e0d\u540c\u53ef\u4ee5\u4ee3\u8868 Traction \u7684\u6307\u6a19\u4f86\u8861\u91cf\u5275\u696d\u5718\u968a\u76ee\u524d\u7684\u6210\u7e3e\u3002\u800c\u9019\u4e9b\u6307\u6a19\u53ef\u4ee5\u5206\u70ba\u300c\u9818\u5148\u6307\u6a19\u300d\u8207\u300c\u843d\u5f8c\u6307\u6a19\u300d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u9818\u5148\u6307\u6a19\u8207\u843d\u5f8c\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4e8b\u60c5\u90fd\u6709\u56e0\u679c\u95dc\u4fc2\uff0c\u6211\u5011\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u5927\u591a\u6578\u89c0\u5bdf\u7684\u6307\u6a19\uff0c\u90fd\u662f\u770b\u300c\u7d50\u679c\u300d\u6bd4\u8f03\u591a\uff0c\u5f9e\u300c\u6210\u56e0\u300d\u7684\u5f62\u6210\u4e00\u76f4\u5230\u300c\u7d50\u679c\u300d\u5c31\u6703\u6709\u5148\u5f8c\u95dc\u4fc2\u8207\u6642\u9593\u4e0a\u7684\u843d\u5dee\uff0c\u6240\u4ee5\u9818\u5148\u6307\u6a19\u770b\u5f97\u6bd4\u8f03\u50cf\u662f\u300c\u6210\u56e0\u300d\u6216\u8005\u662f\u300c\u904e\u7a0b\u300d\u4e2d\u7684\u4e00\u4e9b\u6307\u6a19\uff0c\u800c\u843d\u5f8c\u6307\u6a19\u5247\u662f\u4ee5\u300c\u7d50\u679c\u300d\u4f86\u8861\u91cf\u7684\u6307\u6a19\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8b\u51fa\u5fc5\u6709\u56e0\uff0c\u6709\u6642\u5019\u7576\u4f60\u770b\u5230\u7d50\u679c\u8b8a\u5dee\u7684\u6642\u5019\uff0c\u5176\u5be6\u53ef\u80fd\u662f\u4e00\u6bb5\u6642\u9593\u4ee5\u524d\u7684\u6210\u56e0\u5c31\u5df2\u7d93\u5f62\u6210\uff0c\u4f60\u73fe\u5728\u770b\u5230\u4e5f\u53ea\u80fd\u63a5\u53d7\u9019\u6a23\u7684\u7d50\u679c\u3002\u4f46\u5728\u9019\u500b\u540c\u6642\uff0c\u4f60\u4e5f\u5728\u89c0\u5bdf\u67d0\u4e9b\u9818\u5148\u6307\u6a19\uff0c\u5982\u679c\u4f60\u80fd\u5920\u5728\u9019\u6642\u5019\u628a\u9818\u5148\u6307\u6a19\u5148\u4fee\u6b63\u8ddf\u512a\u5316\uff0c\u90a3\u5728\u4e0d\u9060\u7684\u5c07\u4f86\uff0c\u4f60\u624d\u6709\u6a5f\u6703\u7372\u5f97\u597d\u7684\u300c\u7d50\u679c\u300d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ba1\u7406\u5831\u8868\u7684\u8a2d\u8a08<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u5275\u696d\u8005\u60f3\u8981\u65e9\u9ede\u7684\u77e5\u9053\u516c\u53f8\u7684\u72c0\u6cc1\uff0c\u5149\u770b\u640d\u76ca\u8868\u3001\u8cc7\u7522\u8ca0\u50b5\u8868\u9019\u985e\u7684\u300c\u843d\u5f8c\u6307\u6a19\u300d\u53ef\u80fd\u662f\u4e0d\u5920\u7684\uff0c\u4ed6\u53ea\u80fd\u5920\u53cd\u61c9\u516c\u53f8\u904e\u53bb\u7684\u7d50\u679c\uff0c\u4f46\u4f60\u53ef\u4ee5\u8a66\u8457\u5c07\u67d0\u4e9b\u53ef\u4ee5\u89c0\u6e2c\u7684\u300c\u9818\u5148\u6307\u6a19\u300d\u653e\u5230\u4f60\u7684\u7ba1\u7406\u5831\u8868\u4e0a\u3002\u7ba1\u7406\u5831\u8868\u7684\u8a2d\u8a08\u53ef\u4ee5\u53c3\u95b1\u6211\u4e4b\u524d\u5beb\u7684<a href=\"https:\/\/appworks.tw\/business-model\/\">\u7528\u4e00\u5f35\u8868\u683c\u638c\u63e1\u4f60\u7684 Business Model<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5728\u7ba1\u7406\u5831\u8868\u4e2d\u52a0\u5165\u9818\u5148\u6307\u6a19<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-1024x683.jpeg\" alt=\"\" class=\"wp-image-2709 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-1024x683.jpeg\" alt=\"\" class=\"wp-image-2709\" srcset=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-1024x683.jpeg 1024w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-300x200.jpeg 300w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-768x512.jpeg 768w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-18x12.jpeg 18w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o-495x330.jpeg 495w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/32061723664_ca21702464_o.jpeg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Photo Credit\uff1awww.listshack.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f9e\u4e0a\u9762\u9019\u5f35\u884c\u92b7\u6f0f\u6597\u5716\u70ba\u4f8b\uff0c\u8d8a\u4e0a\u9762\u7684\u6307\u6a19\u5c31\u8d8a\u76f8\u5c0d\u662f\u9818\u5148\u6307\u6a19\uff0c\u96d6\u7136\u5728\u770b\u7684\u7576\u4e0b\u4ed6\u4e5f\u662f\u6728\u5df2\u6210\u821f\u7684\u7d50\u679c\uff0c\u4e0d\u904e\u4f60\u8981\u662f\u80fd\u5920\u5929\u5929\u770b\u3001\u5468\u5468\u770b\uff0c\u662f\u6709\u6a5f\u6703\u767c\u73fe\u4e4b\u5f8c\u53ef\u80fd\u6703\u767c\u751f\u4ec0\u9ebc\u4e8b\u60c5\u3002\u6240\u4ee5\u4f60\u5f97\u8981\u5b78\u6703\u62c6\u89e3\u4f60\u7684\u5546\u696d\u884c\u70ba\uff0c\u624d\u6709\u8fa6\u6cd5\u767c\u73fe\u4f60\u7684\u9818\u5148\u6307\u6a19\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u900f\u904e\u62c6\u89e3\u843d\u5f8c\u6307\u6a19\u627e\u51fa\u9818\u5148\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f60\u7684\u5546\u696d\u6a21\u5f0f\u5982\u679c\u662f\u4ee5\u5a92\u9ad4\u5167\u5bb9\u5438\u5f15\u5ba2\u6236\uff0c\u7136\u5f8c\u5c0e\u6d41\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u4f60\u518d\u5c0e\u6d41\u5230\u4f60\u5408\u4f5c\u7684\u5ba2\u6236\u90a3\u908a\u5b8c\u6210\u670d\u52d9\u53ca\u5546\u54c1\u7684\u92b7\u552e\uff0c\u4e26\u7372\u53d6\u5c0e\u8cfc\u4e4b\u71df\u6536\u3002\u90a3\u9806\u5e8f\u4e0a\u5c31\u53ef\u4ee5\u62c6\u89e3\u5982\u4e0b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-1024x508.png\" alt=\"\" class=\"wp-image-2710 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-1024x508.png\" alt=\"\" class=\"wp-image-2710\" srcset=\"https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-1024x508.png 1024w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-300x149.png 300w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-768x381.png 768w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-1536x763.png 1536w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-18x9.png 18w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28-665x330.png 665w, https:\/\/addin.vc\/wp-content\/uploads\/2022\/12\/\u87a2\u5e55\u5feb\u7167-2019-09-13-\u4e0b\u53484.11.28.png 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8ff0\u7684\u62c6\u89e3\u662f\u5f9e\u71df\u6536\u5f80\u56de\u63a8\uff0c\u5230\u5e95\u662f\u54ea\u4e9b\u5143\u7d20\u7d44\u6210\u4e86\u71df\u6536\uff0c\u4f8b\u5982\u4f60\u7684\u71df\u6536\u662f\u900f\u904e\u6d88\u8cbb\u8005\u5728\u4f60\u5408\u4f5c\u7684\u5ba2\u6236\u90a3\u908a\u8cfc\u8cb7\u5546\u54c1\uff0c\u800c\u9019\u6a23\u7684\u52d5\u4f5c (Action)\uff0c\u767c\u751f\u5f8c\uff0c\u4f60\u5c31\u6703\u6536\u5230\u9322\uff0c\u5047\u8a2d\u6bcf\u500b\u8cfc\u8cb7\u4f60\u53ef\u4ee5\u62bd\u53d6 10%\uff0c\u5982\u4e0a\u5716\u7d05\u8272\u5b57\u6240\u793a\uff0cRPA (Revenue Per Action) \u5c31\u6703\u662fAOV (Average Order Value) X 10%\u3002\u4f60\u4e5f\u53ef\u4ee5\u5c07\u4f60\u7684 Action \u62c6\u89e3\u6210\uff0c\u6709\u591a\u5c11\u7684 Traffic \u4e58\u4e0a\u8f49\u63db\u7387 (Conversion Rate) \u800c\u5f62\u6210\u4e86\u591a\u5c11\u500b Action\uff0c\u5982\u4e0a\u5716\u85cd\u8272\u5b57\u6240\u793a\u3002\u751a\u81f3\u4f60\u9084\u53ef\u4ee5\u5c07\u4f60\u7684 Traffic \u5340\u5206\u6210\u4e0d\u540c\u7684\u6e20\u9053\u4f86\u770b\uff0c\u751a\u81f3\u5728\u5404\u500b\u6e20\u9053\u5167\u53bb\u770b\u65b0\u820a\u7528\u6236\u7684\u72c0\u6cc1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300cKey\u300d Metrics\uff0c\u7559\u4e0b\u91cd\u8981\u7684\u6307\u6a19\uff01<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8ff0\u7684\u793a\u7bc4\u53ea\u662f\u8b93\u4f60\u77e5\u9053\uff0c\u4f60\u53ef\u4ee5\u6709\u5f88\u591a\u53ef\u4ee5\u62c6\u89e3\u7684\u65b9\u5f0f\uff0c\u4f46\u4e0d\u4e00\u5b9a\u662f\u8d8a\u7d30\u8d8a\u597d\uff0c\u56e0\u70ba\u8cc7\u8a0a\u592a\u591a\u53cd\u800c\u4e5f\u6703\u8b93\u4f60\u96e3\u4ee5\u89e3\u8b80\uff0c\u5148\u524d\u63d0\u904e\u7684 Key Metrics \u7684\u91cd\u9ede\u5c31\u662f\u300cKey\u300d\uff0c\u91cd\u8981\u7684\u4f60\u5728\u62c6\u89e3\u51fa\u4f86\u770b\uff0c\u800c\u4e14\u4f60\u770b\u7684\u6307\u6a19\u4e00\u9663\u5b50\u4e4b\u5f8c\uff0c\u96a8\u8457\u516c\u53f8\u71df\u904b\u7684\u63a8\u9032\uff0c\u67d0\u4e9b\u6307\u6a19\u53ef\u80fd\u4e0d\u7528\u5728\u770b\u4e86\uff0c\u800c\u67d0\u4e9b\u65b0\u7684\u6307\u6a19\u53cd\u800c\u66f4\u52a0\u91cd\u8981\uff0c\u90a3\u4f60\u5c31\u5f97\u8ddf\u8457\u8abf\u6574\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f9e\u9818\u5148\u6307\u6a19\u4f86\u7ba1\u63a7\u843d\u5f8c\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u62c6\u89e3\u7684\u904e\u7a0b\u4e2d\uff0c\u8d8a\u4e0a\u6e38\u8d8a\u7d30\u7684\u6307\u6a19\u5c31\u8d8a\u6703\u662f\u9818\u5148\u6307\u6a19\uff0c\u900f\u904e\u76e3\u770b\u9818\u5148\u6307\u6a19\uff0c\u4f60\u624d\u80fd\u5920\u77e5\u9053\u516c\u53f8\u7684\u5be6\u969b\u72c0\u6cc1\u3002\u4f8b\u5982\u5ba2\u6236\u7559\u5b58\u7387\u5982\u679c\u4e0b\u6ed1\u4e86\uff0c\u90a3\u4ee3\u8868\u56de\u4f86\u7684\u5ba2\u4eba\u8b8a\u5c11\u4e86\uff0c\u4e00\u9663\u5b50\u4e4b\u5f8c\uff0c\u4f60\u7684\u71df\u6536\u5c31\u6703\u958b\u59cb\u4e0b\u6ed1\uff0c\u9019\u985e\u7684\u56e0\u679c\u95dc\u4fc2\u5c31\u6703\u53cd\u6620\u51fa\u4f86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u900f\u904e\u9818\u5148\u6307\u6a19\u4f86\u767c\u5c55 Action Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u767c\u73fe\u9818\u5148\u6307\u6a19\u56e0\u70ba\u8d8a\u5283\u5206\u8d8a\u7d30\uff0c\u6240\u4ee5\u5c31\u6703\u8d8a\u4f86\u8d8a\u8cbc\u8fd1\u6bcf\u500b Function \u7684\u4f5c\u696d\u3002\u4f5c\u70ba CEO \u7684\u4f60\u5927\u558a\uff1a\u300c\u6211\u5011\u7684\u71df\u6536\u8981\u63d0\u5347\uff01\u300d\uff0c\u4f46\u8981\u600e\u9ebc\u63d0\u5347\u5927\u5bb6\u53ef\u80fd\u6c92\u60f3\u6cd5\u8ddf\u611f\u89ba\u3002\u4f46\u900f\u904e\u9818\u5148\u6307\u6a19\uff0c\u4f60\u53ef\u4ee5\u8aaa\uff0c\u6211\u5e0c\u671b Facebook \u7684 Traffic \u53ef\u4ee5\u6210\u9577 30%\uff0cOrganic \u7684 Traffic \u8981\u6210\u9577 10%\uff0c\u6211\u7684\u8f49\u63db\u7387\u5e0c\u671b\u53ef\u4ee5\u5728\u4e09\u500b\u6708\u5167\u5f9e 5% \u63d0\u5347\u5230 8%\uff0c\u4e0a\u8ff0\u9019\u985e\u7684\u5167\u5bb9\uff0c\u4f60\u5c31\u53ef\u4ee5\u627e\u5230\u76f8\u5c0d\u61c9\u7684\u90e8\u9580\u4ee5\u53ca\u8ca0\u8cac\u4eba\uff0c\u60f3\u65b9\u6cd5\u53bb\u512a\u5316\uff0c\u7522\u751f Action Plan\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Metrics \u662f\u7d66\u5275\u696d\u8005\u7528\u7684\uff0c\u4e0d\u662f\u7d66\u5275\u6295\u7684\u529f\u8ab2<\/h2>\n\n\n\n<p 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